Traversing Rocky Markets With Hercules
The summer of 2024 has proven to be a challenging season for the crypto markets. With many uncertainties facing the macroeconomic and political stages, many within the global markets have succumbed to both fear and doubt. As any seasoned crypto veteran knows, panic in the markets makes for some of the best windows of opportunity to build!
How does Hercules plan to traverse the current bearish climate?
Consistent development, of course.
While it’s not uncommon for projects to scale down operations and take a back seat when a bearish trend strikes the market, Hercules has opted to take the opposite approach. In July alone, we secured multiple partnerships, led multiple campaigns and marketing events with Metis, and even had boots on the ground at Blockchain.Rio.
As August continues to bring a flurry of uncertainty to many, Hercules plans to keep bringing the heat with new developments and fresh new ideas. Here’s what’s to come in the coming weeks and where we’ll be focusing our efforts:
Marketing
It is an undeniable truth that a comprehensive marketing effort can be a determining force on whether a project succeeds or not. What is an innovative project if it doesn’t inform the masses of its existence? What is an innovative project if it doesn’t have the capability to inspire users? With all these factors in mind, Hercules has been drafting a new marketing initiative that will promote user involvement in the protocol, garner increased KOL coverage, and introduce a renewed feeling of hype. Without going into too much detail, we’re structuring this marketing initiative to accompany the new platform features launching on the protocol. Overall, we expect this to create some buzz in the Metis L2 ecosystem.
Partnerships
Partnerships between projects have always been an important aspect of the crypto space. They help show that a project is active in the community and is continuously exploring new ideas for improvement. With that said, partnerships are a crucial part of the Hercules story. That is precisely why Hercules talks to over 20 potential partners a week! This is no surprise when you’re the hottest DEX and primary liquidity layer of the Metis ecosystem.
Whether the market climate is bullish or bearish, you can expect new partnerships and integrations with Hercules on an ongoing basis.
New User Interface
While the surge in DeFi popularity has earned itself the status of a “crypto necessity”, their interfaces often intimidate new users from interacting with the protocol. While the Hercules protocol was built with the user experience in mind, we believe there is ALWAYS room for improvement. During the recent market downturn, Hercules has been hard at work building a fresh new UI for users. We believe these new UI changes will simplify the protocol.
Metis Grants
One of our greatest achievements this year is that Hercules has grown to become the main DEX and the primary liquidity layer of Metis. This means that the Hercules protocol has become a key piece of infrastructure for the ecosystem. Further reflecting our position in the ecosystem, the Metis Foundation has issued a 3,000 Metis token grant to Hercules over the next 260 days to help foster additional incentives for liquidity providers.
Integrations
The key to maintaining an industry-leading protocol is consistently adding improvements to its capabilities and improving its overall efficiency and usability. This rings especially true for Hercules as we see protocol upgrades as an ongoing quest over the long term. With that said, we are excited to integrate a new system that will allow for greater flexibility and efficiency when distributing rewards and incentives. These small integrations over time are key to delivering the best product and experience possible for users.
Incentives
With numerous opportunities to earn triple-digit APRs on LP positions and extra yields, Hercules has prided itself in being the yield-bearing capital of the Metis ecosystem. Since our launch, we’ve been committed to maintaining a generous yet sustainable reward scheme for users.
To further show our commitment to this front, Hercules will be distributing an extra 2,000 Metis tokens to four key pools for liquidity providers in addition to the new incentives from the Metis grants.
Conclusion
While this summer’s bearish climate has caught many in the crypto space off guard, projects that can perform during the most turbulent times will be among the biggest gainers in the bull run. We believe our efforts in utilizing new partners and integrations also help bring more awareness and potential users to Metis by way of working with Hercules. Overall, it is through these efforts that Hercules continues its journey as Metis’ champion DEX and liquidity infrastructure.
